Millions of people fail each year in real estate because of a myth. What is it?

If you want success bad enough, you’ll get it.

I’m sorry, but that’s BS. Just about everyone that fails in real estate or any other endeavor wants success.

But sometimes it’s not enough. You can want to succeed with all of your heart and something will come along and stomp out your desire.

When the phone rings at 10:00 p.m. for the 100th time, you lose your desire for a “flexible” job. What’s going to make you pick up the phone?

When a tenant skips town without paying you their rent, you lose your desire for passive income. What’s going to make you find another tenant?

When you underestimate repair costs and end up losing $20,000, you lose your desire to make $1 million a year. What’s going to make you submit an offer on the next deal?

Desire isn’t enough. Something has to force you to keep going. You have to need success.

Need Keeps You Going When Desire Stops

If you decide to pursue a career in real estate (and I hope you do), you’ll reach a place where it gets so hard that you want to quit.

What’s going to stop you?

You have to discover an objective that’s so powerful that you must have it, where failure is not an option.

My father needed to make money in real estate, so he could afford the best medical care in the world. If he failed, I would’ve had a substandard life or possibly even died. For him, that wasn’t an option.

Love for a child is a powerful motivator, but it doesn’t have to be so dramatic. You need can be as simple as wanting to see Paris before you die or providing for your aging parents.

Only, remember, it must be so powerful that it forces you to continue when everything else in your body and mind says to quit.

Your Need Will Also Inspire Others

If you want to succeed, you’re going to need help from other people. The only problem is the world is full of people that want to get rich.

Why should anyone help you? How are you different?

Your need is the answer to that question. It breaks through the noise.

Tell me that you never had enough money to go to college and you’re investing to pay for your kids tuition, and you’ll grab my attention.

Tell me that your wife has never asked for anything except a bright red Camaro and you’re investing to buy it for her and you’ll melt my heart.

Tell me that your child is going to die unless you can make enough money to support them, and I’ll go to the ends of the earth to help you.

But just tell me that you want to get rich… and I’ll ignore you.

So, stop right now and begin the inner journey to find your need. Your success depends on it.